Random Pricing by Monopolists
研究垄断者在消费者需求受先前决策影响时，随机定价可能比确定性定价更有利可图的条件，并讨论最优随机化及激励问题。
This paper considers the conditions under which a monopolist might wish to randomize its pricing. When consumer demands depend on previous decisions by consumers, the magnitude of monopoly profits becomes effectively dependent on the welfare consequences of the monopoly's pricing policy. In these circumstances, differing attitudes towards price gambles between a firm and its customers can imply that randomized pricing is more profitable on average than the best deterministic pricing policy. Sufficient conditions for profitable randomizations, optimal randomizations, and incentive issues are discussed. Copyright 1994 by Blackwell Publishing Ltd.