WINE QUALITY DIFFERENTIALS IN HEDONIC GRAPE PRICING
研究识别和评估葡萄的葡萄酒质量特征，提出基于质量的定价方案，通过激励农民提供优质葡萄来减少劣质葡萄酒的生产，并以以色列葡萄为例验证了当前定价系统对优质产品的溢价不足。
The paper focuses on identification and evaluation of wine quality characteristics of grapes. A pricing schedule that rewards producers for quality attributes is developed. This quality‐based pricing schedule would serve to reduce the production of poor‐quality wines by giving farmers a correct and powerful incentive to provide better grapes. The research evaluates the proposed grape price schedule in two steps. The hedonic qualities of Israeli grapes are estimated by relating the contribution of each grape characteristic to wine quality. Then the price of wine quality is estimated, and the hedonic prices for Israeli grapes are calculated. Results show that the current pricing system pays little premium for a better‐quality product.