Conjoint Analysis in Entrepreneurship Research
回顾了1999至2008年间16篇发表在顶级创业期刊上使用联合分析法的研究，评估该方法如何用于研究创业决策，并建议未来应用以促进其更广泛使用。
We review conjoint analysis (CA) usage in recent entrepreneurship research to assess how researchers have used the method to study entrepreneurial decision making. We first provide a brief overview of the method and present an exemplar study. We next examine how 16 studies published in leading entrepreneurship journals from 1999 to 2008 used CA, highlight topics these studies have investigated most frequently, and suggest reasons why studies, in general, have not used the method with greater frequency, despite its many advantages in studying decision making. We conclude by suggesting potential future research applications in an attempt to encourage greater CA usage in entrepreneurship research.