KenKen: The Wisdom Squared of Puzzling Businesses
研究一家美国初创公司如何授权并推出日本谜题KenKen，探讨在不确定市场中推出创新产品的挑战，包括商业模式选择和市场利润估算。
This case concerns a U.S. start–up's efforts to license and launch a Japanese puzzle known as KenKen. The case provides a historical review of the puzzle's conceptual emergence and subsequent commercialization, allowing students to explore the general challenges associated with launching an innovative, new product into a dynamic market of uncertain size and structure. The case facilitates discussion of qualitative (i.e., business model selection) and quantitative (i.e., market size and profit estimation) issues.