ECR AND GROCERY RETAILING: AN EXPLORATORY FINANCIAL STATEMENT ANALYSIS
研究了采用高效消费者响应策略的13家杂货商与未采用的12家杂货商的财务和运营结果对比，为理解该策略的实际效果提供实证参考。
Efficient Consumer Response (ECR) is a grocery industry strategy in which distributors and suppliers work together to improve value for consumers. It is well known and often cited in textbooks as an example of a modern approach to logistics strategy. However, little empirical research has been done on ECR and food retailers. Here, financial and operating results for thirteen grocers that adopted ECR are compared with twelve grocers that did not adopt.