Can Selling Be Globalized? The Pitfalls of Global Account Management
质疑供应商公司快速采用全球客户管理的做法，基于对全球客户经理的实地和调查研究，指出供应商可能无法从全球客户关系中获益，反而面临价格下降的风险，并提出了战略实施建议。
There is a strong current trend towards globalization of the sales function, driven by increasing customer power, initiatives in customer relationship management, and the design of customer-centric organizations. This article questions the wisdom of rapid adoption of global account management by vendor companies. Drawing on field and survey research among global account managers, the authors highlight a number of ways in which vendors can fail to reap the benefits of global customer relationships and instead suffer falling prices. A number of managerial guidelines are suggested for a strategic approach toward global customer management and an effective implementation of global account management programs.