多种固定价格商品的生产与定价协调问题

Coordination of Pricing and Multiple-Period Production Across Multiple Constant Priced Goods

Management Science · 2000
被引 72
人大 A+FT50UTD24ABS 4*

中文导读

研究在共享生产设备上,如何联合决定多种商品的价格和生产计划,通过数值例子展示产品对总季节性需求的影响如何提高其最优价格,以及旺季中需求早高峰的产品应比晚高峰的产品定价更激进。

Abstract

This paper addresses the problem of jointly determining prices and production schedules for a set of items that are produced on the same production equipment. Under the assumptions that the production setup costs are negligible and that demand is seasonal but price dependent, we exploit the special structure of the problem to develop a solution procedure. Through a set of numerical examples, we demonstrate how a product's contribution to aggregate seasonality can increase its optimal price. Our examples also demonstrate that, among products that experience demand peaks during the firm's busy season, those that peak early in the busy season should be priced more aggressively than those that peak later.

联合定价多周期生产季节性需求价格依赖需求