Global New Product Development Processes: Preliminary Findings and Research Propositions
研究了13家日美欧跨国公司如何开发全球新产品，发现当海外市场需求知识难以言传时，企业会组建跨国团队并让海外子公司提出新产品概念。
This study examines the processes and routines firms employ for developing new global products. Observations from 13 Japanese, American and European multinational companies reveal that global new product development processes vary in terms of the involvement of overseas subsidiaries in project teams and the generation of new product concepts. In particular, when the knowledge about different product design requirements among overseas markets or plants is tacit, firms employ cross‐national product development teams and use overseas subsidiaries as sources of new product concepts. Anchoring these findings on information processing theory, we develop a set of research propositions on global new product development processes and suggest directions for future research.