Can top managers be strategists?
指出大型多元化公司的高层管理者在战略规划中往往仅扮演资源分配角色,呼吁重新评估其作用,以引导规划过程在倡导与共识间找到最佳公司战略。
Abstract Given the multiple calls on top excutive time and the increasingly complex and disparate makeup of most large diversified companies today, top management involvement in the strategic planning process in too often limited to little more than the basic allocation of corporate resources among previously selected options. This situation, the author suggests, is for from ideal; it is time to reassess top management's role in and generally orchestrating the diverse human elements of the planning process so as to steer it on a course between advocacy and consensus toward the best possible strategy for the corporation as a whole.