Assessing Student Perceptions of Real Estate Careers
用多维尺度分析研究学生对八个商业职业领域的感知相似性，发现房地产职业被认为经济潜力高但声望低、入门易且可预测性差，为职业咨询提供参考。
In selecting a career, students seek to maximize expected satisfaction. Expected satisfaction is a function of perceptions of the relative level of critical attributes possessed by a career area. This paper uses multidimensional scaling to produce a perceptual space to analyze the perceived similarities and dissimilarities of eight business career areas for a group of students and identify the attributes critical to these perceptions. With respect to those attributes most critical to perceptions, real estate careers were perceived as providing relatively high economic potential, low prestige, low entry difficulty and little career predictability. Information such as in this study provides a baseline for career counseling as well as eliminating possible distortions in perceptions of real estate careers.