Changing competitive dynamics in network industries: An exploration of sun microsystems' open systems strategy
研究了太阳微系统公司为何向竞争对手开放技术知识并鼓励其进入工作站市场,运用技术系统和网络外部性理论解释其开放系统策略,并探讨网络产业竞争性质的变化。
Abstract An integral part of competition is to deny rivals access to proprietary technical knowledge. Yet, Sun Microsystems provides rivals easy access to its technical knowledge and encourages them to enter its workstation market. This paper employs theoretical insights on technological systems and network externalities to understand Sun's open systems strategy. The paper also explores the changing nature of competition in network industries–industries characterized by network externalities and built around technological systems.