零售企业加价与库存的动态变化

The Dynamics of Markups and Inventories in Retailing Firms

Review of Economic Studies · 1999
被引 246
人大 A+FT50ABS 4*

中文导读

研究零售企业如何同时决定价格和库存,发现缺货风险和固定订货成本会导致价格周期性波动,即长期价格不变、短期大幅降价促销。基于超市数据估计模型,并通过反事实实验揭示库存和固定成本对价格动态及促销频率的重要影响。

Abstract

This paper is concerned with the interaction between price and inventory decisions in retailing firms and its implications for the dynamics of markups and the existence of sales promotions. We consider a model where a monopolistically competitive retailer decides price and inventories, and assumes lump-sum costs when placing orders or changing nominal prices. In this model, the existence of stockout probabilities and fixed ordering costs generate a cyclical price behaviour characterized by long periods without nominal price changes and short periods with very low prices (i.e. sales promotions). We estimate this model using a unique longitudinal dataset with information about retail and wholesale prices, inventories, orders, and sales for several brands in a supermarket chain. Based on the estimated model we perform several counterfactual experiments that show the important role that inventories and fixed ordering costs play in the dynamics of retail prices and the frequency of sales promotions in this dataset.

零售企业加价动态库存决策促销活动