Critical Push: Strategies for Creating Momentum in the Motion Picture Industry
研究了在新产品快速推出的行业中，企业如何利用信息提供机构（如影评人）来克服市场接受障碍，创造产品势头，并以电影行业为例分析制片厂如何将影评预期融入制作决策。
In a growing number of industries, higher rates of new product introduction leave firms with a short window of opportunity during which they must overcome obstacles to market acceptance. We argue that relatively autonomous information providing institutions that have primarily emerged to alleviate consumer uncertainty may also end up assisting firms in generating momentum for their new products. We examine the linkage between these institutions and strategy in the motion picture industry, showing that studios incorporate the anticipated response of critics into their pre-production, production, and post-production decisions.