Green Management Matters Only if it Yieds More Green: An Economic/Strategic Perspective
认为企业只有在绿色管理能配合战略并提升利润或股东财富时才应采纳，并概述了经济/战略视角下的具体策略与竞争动态。
Executive Overview This essay was written in response to the theme of this year's Academy of Management meeting, “Green Management Matters.” I assert that firms should adopt “green management” practices only if such activities complement the organization's business- and corporate-level strategies and ultimately enhance profitability or shareholder wealth. To illustrate this I outline an economic/strategic perspective on green management practices, focusing on the strategic benefits and competitive dynamics associated with this activity. I also identify specific tactics firms can employ to achieve such strategic goals as well as the functional areas affected by these decisions.