可储存商品的非线性定价

Nonlinear Pricing of Storable Goods

American Economic Journal: Microeconomics · 2014
被引 18
人大 AABS 3

中文导读

研究了可储存商品的非线性定价,发现储存能力限制了垄断者攫取剩余,并导致定价和销售的周期性波动,即使消费者是同质的。该模型为促销提供了新解释,并预测大包装更可能打折。

Abstract

This paper develops a model of nonlinear pricing of storable goods. We show that storability imposes novel constraints on a monopolist's ability to extract surplus. We then show that the attempt to relax these constraints can generate cyclical patterns in pricing and sales, even when consumers are homogeneous. Thus, the model provides a novel explanation for sales that does not rely on discriminating heterogeneous consumers. Enriching the model to allow for buyer heterogeneity in storage technology delivers the prediction that larger bundles are more likely to be on sale.

非线性定价可储存商品销售周期捆绑销售