An empirical evaluation of the internal corporate venturing process
研究了内部公司创业中创业者在面临负面结果时为何仍坚持行动，发现高模糊性和充裕的闲置资源是主要原因，而低模糊性或资源不足时则倾向于试错学习。基于一家大型多元化企业的人工耳蜗开发12年纵向数据验证了假设。
This paper develops a model of the internal corporate venturing process. The model explores conditions under which entrepreneurs are likely to continue with a course of action despite experiencing negative outcomes. Persisting with a course of action despite associated negative outcomes runs counter to trial-and-error learning behavior. We suggest that entrepreneurs are likely to continue with a course of action despite experiencing negative outcomes when the level of ambiguity is high and slack resources are available. In contrast, trial-and-error learning is likely to occur when either the level of ambiguity is low or when slack resources are not available. We examine these and other aspects of the venturing process with longitudinal data on the development of one venture. The data were collected over a 12-year period during the commercial development of cochlear implants within a large diversified corporation. The results support our core hypotheses on trial-and-error learning and action persistence while extending our understanding of associated processes.