Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products
利用休斯顿一家零售企业的扫描数据，分析牛排、碎牛肉、烤牛肉、鸡肉、猪排、火腿和猪腰肉等肉类的零售需求，发现自身价格弹性为负且多数缺乏弹性，交叉价格弹性多为正，广告效应因商品而异。
Abstract Retail demand relationships for steak, ground beef, roast beef, chicken, pork chops, ham, and pork loin were examined using scanner data from a retail food firm located in Houston. Own‐price elasticities were negative, statistically significant, and—except for roast beef—in the inelastic range. With few exceptions, cross‐price elasticities were positive and statistically significant. Nearness to payday was not a key factor, but seasonal patterns were evident. Except for pork commodities, own‐advertisement elasticities were positive and statistically significant. Generally speaking, cross‐advertisement effects were marginal.