Relationships among Strategic Capabilities and the Performance of Women-Owned Small Ventures
研究女性拥有的生活方式型小企业的战略能力、管理风格与绩效的关系,发现营销、财务和管理技能比创新更能预测绩效,但企业主在这些关键领域自评较弱。
This study of small, life-style ventures owned by women focuses on the strategic, firm-level factors related to business performance. A theoretical model drawing on the resource-based theory is developed and tested empirically. The model includes strategic capabilities, management styles, and their relation to performance. It is tested empirically on a sample of 220 Israeli female business owners. Analysis reveals that life-style venture performance is highly correlated with certain aspects of the business owner's skills as well as the venture&apops;s resources. Paradoxically, the owner/managers in the sample rate their skills and their venture's resources as being weak in precisely those areas that correlate positively with business performance. These findings suggest that performance of life-style ventures owned by women depends more on marketing, financial, and managerial skills than on innovation.