Green Retailing: Factors for Success
研究了领先绿色零售商的实践，识别出绿色零售的三个维度（内部改进、外部协调、支持发展）及关键能力，并提出了一个策略循环帮助零售高管实施绿色实践。
Green retailing, generally viewed as the incorporation of environmental protection measures into retail operations, has become a common phenomenon. Despite an increasing interest among practitioners, there is a lack of understanding about what green retailing is and what the success factors are for its implementation. This article examines the practices of leading green retailers, shedding light on the different coordinator roles of retailers between suppliers and customers in greening their value chains. It identifies three broad dimensions of green retailing - internal-improvement, external-coordination, and supportive-development - and notes the critical capabilities required for firms to achieve success. It also presents a strategy loop with practical steps to help retailing executives incorporate green practices.