报童偏差的中国视角:一项探索性研究

Chinese perspective on newsvendor bias: An exploratory note

JOURNAL OF OPERATIONS MANAGEMENT · 2012
被引 38
人大 AFT50UTD24ABS 4*

中文导读

通过实验室实验,发现中国决策者在报童问题中比美国决策者更谨慎、更少依赖给定数字、更关注残值,从而订货更多。

Abstract

Abstract Chinese and American decision makers demonstrated significantly different biases while making newsvendor decisions in a laboratory experiment that utilizes the open‐ended verbal protocol analysis approach. Chinese subjects (i) asked more questions before reaching their decision, which suggests that they are more cautious when making a decision; (ii) were more frequently able to come up with a new number as their decision whereas the American decision makers tended to use one of the given numbers as their decision; (iii) were more cognizant of salvage values and as a result ordered more than the American decision makers. Due to the open‐ended, time‐consuming nature of our experiment, our subject pool was small and thus we present these results as exploratory in nature and discuss directions that are worth further study in future experiments.

行为经济学决策分析跨文化研究运营管理