使用非语言（音乐）提示对电视广告回忆和回放的影响：对广告追踪的启示

Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking

• David W. Stewart · 南加州大学
• Girish Punj · 康涅狄格大学 通讯