东道国市场跨国公司的战略管理模型与资源基础战略

Strategic management models and resource-based strategies among mnes in a host market

STRATEGIC MANAGEMENT JOURNAL · 1991
被引 219
人大 AFT50UTD24ABS 4*

中文导读

构建了一个基于资源的跨国公司市场进入战略管理模型,并以美国外资汽车行业为对象,实证检验了战略群体对行业结构和绩效的解释力。

Abstract

This article develops a resource-based strategic management model of MNE market entry. Strategic groups of firms in the U.S. foreign auto industry are derived empirically and tested for their ability to explain structural and performance results in one industry and one host country under the assumptions of the model.

战略管理跨国公司资源基础观市场进入汽车产业