Antecedents and Consequences of Franchising: Past Accomplishments and Future Challenges
回顾了特许经营研究的最新进展，识别了文献中的空白，并建议通过利用组织理论及商业和社会科学领域的见解来深化对特许经营的理解。
Franchising is a popular and multifaceted business arrangement that has attracted considerable research attention. Past inquiry has focused on franchising’s antecedents, consequences, and factors that moderate these relationships. The authors review recent progress within franchising research and identify gaps in the literature. They also describe how researchers could build greater knowledge about franchising by further leveraging various organizational theories and by drawing from a number of business and social science fields whose insights have not yet significantly influenced franchising research.