移动电话与埃塞俄比亚农民的市场决策

Mobile Phones and Farmers’ Marketing Decisions in Ethiopia

World Development · 2015
被引 286 · 同刊同年前 4%
人大 A-ABS 3

中文导读

基于埃塞俄比亚农村数据,研究移动电话对农民市场决策和价格的影响,发现使用率低的原因是缺乏可通过手机获取的相关信息。

Abstract

This paper examines the impact of mobile phones on farmers’ marketing decisions and prices they receive based on household- and village-level information collected from rural Ethiopia. It explains the reason for the weak impact of mobile phones observed in this study as well as in previous studies in Africa. We argue that even though many farmers participate in information searching, the number of farmers who use mobile phones for information searching is very small. The reason for such low use of mobile phones for information searching seems to be lack of relevant information that can be accessed through mobile phones.

移动电话农民营销决策埃塞俄比亚