The Case for Open Services Innovation: The Commodity Trap
随着产品日益商品化，服务创新成为企业保持竞争优势的关键。本文建议企业将自身视为服务业务，让客户参与服务创新，并利用开放创新加速和深化这一过程，从而根本改变商业模式。
Service innovations represent an important way for firms to retain their competitive advantage as products become increasingly commoditized. To do so, firms need to think of their businesses as a services business, engage customers in the service innovation process, and employ open innovation as a means to accelerate and deepen service innovation. The creative application of open innovation in services provides firms with the opportunity to fundamentally change their business models. This is an excerpt from Henry Chesbrough's new book, Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era .