Diversification and Business Economic Performance Revisited: Issues of Measurement and Causality
重新审视了多元化与企业绩效的关系，发现两者均为多维构念，且绩效评估标准取决于所追求的战略，对战略管理研究者有参考价值。
Past research on the relationship between diversification and firm performance has been plagued by a number of problems. The present study addressed three such problems. Relationships between diversification and multiple performance dimensions were reframed in the context of a time-ordered causal model. The results suggest that both diversification and performance are multidimensional constructs and that identification of appropriate criteria for performance assessment depends on the strategy pursued. The results also raise some intriguing questions regarding the conceptual definitions of diversification and performance constructs.