Mandatory versus voluntary labelling of genetically modified food: evidence from an economic experiment
通过实验拍卖比较强制标签与自愿标签对消费者信号质量的影响,发现两种标签方案在有两个标签时产生的不确定性程度相似。
Opponents of the voluntary labelling scheme for genetically modified (GM) food products often argue that consumers have the “right to know” and therefore advocate mandatory labelling. In this article, we argue against this line of reasoning. Using experimental auctions we show that the quality of the signal generated by a mandatory labelling scheme is affected by the number of labels in the market. If there are two labels, one for GM products and one for non-GM products, mandatory and voluntary labelling schemes generate a similar degree of uncertainty about the quality of products that do not carry a label.