行业与竞争对手分析中的盲点:企业间(错误)认知对战略决策的影响

BLIND SPOTS IN INDUSTRY AND COMPETITOR ANALYSIS: IMPLICATIONS OF INTERFIRM (MIS)PERCEPTIONS FOR STRATEGIC DECISIONS

Academy of Management Review · 1991
被引 496
人大 A+FT50UTD24ABS 4*

中文导读

引入竞争性决策概念,构建行业与竞争对手分析框架,揭示决策者常有的盲点,解释行业产能过剩、新业务失败和收购溢价等常见现象。

Abstract

This article bridges the literatures on competitor analysis and strategic decision making by (1) introducing the notion of competitive decision making into the strategic decision-making literature and (2) embedding this notion into a framework of industry and competitor analysis. The article shows that decision makers typically have specific “blind spots” when they consider the contingent decisions of competitors. The article identifies these blind spots and discusses how they may explain persistent, commonly observed phenomena such as industry overcapacity, new business entry failures, and acquisition premiums.

竞争盲点竞争决策行业分析认知偏差