预测耐用品新产品增长中的问题

Problems in Predicting New Product Growth for Consumer Durables

Management Science · 1980
被引 235 · 同刊同年前 10%
人大 A+FT50UTD24ABS 4*

中文导读

在国际背景下应用新产品扩散模型,指出其局限性:有限数据下的不稳定性、环境差异以及首次购买销售峰值时间估计的系统性低估。

Abstract

A popular model of new product diffusion is applied in an international setting. Several limitations on its use are noted: instability with limited data, environmental differences, and systematic under reporting of estimated time to attain peak level of first purchase sales.

新产品扩散模型国际应用数据限制销售峰值预测