On Thoughtless Rationality (Rules‐of‐Thumb)
质疑新古典经济学中经验法则作为理性决策基础的观点，认为其理性依据存疑且逻辑上无法支撑理性行为。
SUMMARY The recognition of the existence of imperfect information in decision‐making and the cognitive limitations of the human mind put various assumptions of the neoclassical economic paradigm in doubt. Neoclassical economists responded by arguing that decision rules, or rules of thumb, can be used to render decision without processing information. Further, neoclassicists have suggested that rational rules compete against and drive out irrational ones. This paper focuses on the use of rules of thumb and posits that the empirical evidence about the rationality of these rules is dubious and that they logically cannot serve as a basis for rational conduct.