应用复杂性理论深化服务主导逻辑:个人转型专业服务的客户体验与结果评估的组态分析
Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations
JOURNAL OF BUSINESS RESEARCH · 2014
被引 391 · 同刊同年前 3%
人大 A-ABS 3
- Pei-Ling Wu 通讯
- Shih‐Shuo Yeh
- Tzung‐Cheng Huan · 国立嘉义大学 通讯
- Arch G. Woodside · 波士顿学院
服务营销消费者行为复杂性理论服务主导逻辑