The Strategic Role of Listing Price in Marketing Real Estate: Theory and Evidence
研究房地产挂牌价如何影响成交时间和最终交易价格，为卖家和经纪人优化定价策略提供理论与实证分析。
The seller of a real estate property and his broker have two primary goals: to sell the properly for as high a price as possible and as quickly as possible. While these are separate objectives, they are closely related through the listing price of the seller. The listing price affects how long it takes to find a buyer (i.e., Time On the Market = TOM), and TOM influences the price that results from the bargaining between the seller and the buyer. This leaves the seller and his agent with an important question: What is the optimal price to be asked for the property? The objective of this research is to provide a theoretical and empirical analysis of the impact of listing price on TOM and the transaction price.