序贯消费者搜索下的寡头定价

Oligopolistic Pricing with Sequential Consumer Search

American Economic Review · 1989
被引 736 · 同刊同年前 3%
人大 A+FT50ABS 4*

中文导读

研究同质商品市场中,消费者序贯搜索时寡头企业的定价均衡,发现随着商店数量增加,均衡价格反而更接近垄断定价。

Abstract

N identical stores compete by choosing prices for a homogeneous good with constant marginal costs. Consumers search sequentially with perfect recall for the lowest price. One class of consumers, called shoppers, have zero search costs, while all other consumers have a positive search cost, c. There is a unique symmetric Nash equilibrium price distribution with the property that it changes smoothly from "marginal cost pricing" when all consumers are shoppers and/or c = 0 and "monopoly pricing" when no consumers are shoppers. Remarkably, as the number of stores increases, the Nash equilibrium becomes more monopolistic. Copyright 1989 by American Economic Association.

寡头定价序贯搜索消费者异质性价格离散