Beyond Simple Utility: Incentive Design and Trade–Offs for Corporate Employee–Entrepreneurs
通过联合现场实验，研究了风险与努力如何调节企业员工参与新创项目的决策，揭示了经济效用最大化理论的局限性。
To strengthen the theoretical foundations of incentive system design for corporate entrepreneurship, we develop a moderated model of new venture participation, integrating financial, risk, and effort factors to more comprehensively understand the limits of economic utility maximization theory. We make explicit the trade–offs and opportunity costs for corporate employee–entrepreneurs. We use a conjoint field experiment to collect data on 1952 decisions made by 61 corporate employees to test how risk and effort moderate an employee's decision to participate in a new corporate venture. We find that these factors do interact to affect the choice to engage in corporate entrepreneurship projects.