认知风格与赞助偏见对资源分配决策中机会成本处理的影响

The effect of cognitive style and sponsorship bias on the treatment of opportunity costs in resource allocation decisions

Accounting, Organizations and Society · 1991
被引 70
人大 A-FT50ABS 4*
行为经济学决策科学资源分配认知心理学市场营销