Demand Response to Advertising in the Australian Meat Industry
用澳大利亚数据检验模型设定对广告需求响应测量的影响，发现只有澳大利亚肉类和牲畜公司的广告显著提升了牛肉需求并抑制了鸡肉需求，而猪肉公司的广告无显著效果。
Abstract The implications of model specification choices for the measurement of demand response to advertising are examined using Australian data. Single‐equation models versus complete systems and alternative corrections for autocorrelation are evaluated. Competing advertising efforts by two producer bodies are included. Across all specifications, the evidence on advertising effects is fairly consistent. In the preferred model, the only statistically significant effects of advertising are for Australian Meat and Livestock Corporation advertising (of beef and lamb) on the demand for beef (positive) and on the demand for chicken (negative). Australian Pork Corporation advertising does not have any statistically significant effects.