产品组合与盈利能力:基于PIMS的工业产品业务分析

The Product Portfolio and Profitability—A PIMS-Based Analysis of Industrial-Product Businesses

ACADEMY OF MANAGEMENT JOURNAL · 1982
被引 115
人大 A+FT50UTD24ABS 4*

中文导读

实证研究了波士顿矩阵四个象限中业务的战略属性与盈利能力的关系,结果支持了PIMS和BCG的部分观点,但与其他观点存在冲突。

Abstract

This paper empirically examines the association between the strategic attributes and profitability of businesses in the four cells of the Boston Consulting Group Product Portfolio Matrix. The study largely corroborates PIMS and BCG views but conflicts with others. Some common strategic attributes appear to be strongly associated with performance in all the BCG cells.

产品组合管理盈利能力波士顿矩阵战略管理工业产品