Global production networks, ethical campaigning, and the embeddedness of responsible governance
从理论角度探讨道德运动如何影响全球生产网络中的权力与权威组织，通过英美零售商的案例比较，分析道德如何嵌入供应链协调，并强调零售与消费空间的作用。
This article presents a theoretically informed consideration of the role of ethical campaigning in shaping organizational practices of power and authority in global production networks (GPNs). It does so through a focus on responsibility, and the ways in which ethical consumption is challenging the organization of global networks of supply. The arguments draw upon and develop two geographical approaches to understanding transnational trade, namely the GPN framework and the study of commodity knowledge. First, understandings of ethical consumption and circuitous commodity knowledge are mobilized to capture the practices of knowledge translation<br/>through which ethics are woven into particular forms of supply network coordination. Second, through a comparative case study of UK and US corporate retailers’ ethical trading programmes, notions of embeddedness advanced by the GPN framework are used and further developed to illuminate how the mobilization of ethics into different forms of network coordination involves organizational processes influenced by spaces of retail and consumption. It is argued from this that the influences of retail and consumption should be more fully incorporated into analytical frameworks for understanding GPNs.