先发投资、立足点进入与模仿原则

Preemptive Investment, Toehold Entry, and the Mimicking Principle

RAND Journal of Economics · 1991
被引 19
人大 AFT50ABS 4

中文导读

研究企业如何通过提前投入沉没成本进入市场,即使面对先发优势强大的垄断者,市场增长或立足点进入也可能使垄断者无法阻止所有进入,甚至允许部分进入,并揭示多家企业比单一企业更能有效阻止进入的模仿原则。

Abstract

This article explores the ability offirms to successfully enter against an initial monopolist by pursuing sinking entry costs early and planning to produce only later. We endow the incumbent with strongfirst-mover advantages; for example, capital is the only input and is completely sunk, and in each period the incumbent invests before entrants. Nevertheless, the incumbent's profit can easily be negative if it tries to deter all entry when the market is growing. The incumbent may need prohibitive capital in place early on, because once toehold entry has occurred the incumbent's planned capital expansion might no longer be rational. Surprisingly, even if market conditions remain stationary, the incumbent may still allow some entry. In the model some firms are always deterred, showing that several firms can deter others more effectively than can a singlefirm. The difference arises because onefirm cannot commit to the (aggregate) investment path that several independent firms would choose. This mimicking principle offers a general perspective for understanding when a monopolist finds deterrence optimal.

先发优势先期沉没投资立足点进入模仿原则