A language perspective to environmental management and corporate responsibility
提出从语言使用角度研究企业如何描述环境与社会问题，通过分析斯道拉恩索与绿色和平的辩论，展示语言视角如何揭示企业责任讨论对行动的影响。
Abstract Few environmental management scholars have applied a research approach that focuses on analysing the language use through which managers and other societal actors come to describe, explain or otherwise account for environmental and social problems. This article discusses some of the important benefits that treating linguistic materials as ‘sites of language use’ offers for studying corporate responsibilities in various societal challenges such as climate change, biodiversity loss and poverty. Findings from a longitudinal discourse analysis of the debate between a leading global forest industry company (Stora Enso) and a global environmental organization (Greenpeace) demonstrate the utility of a research approach that focuses on the discussants' language use. The article shows how the application of a language perspective opens up new avenues for understanding how certain ways of talking about corporate responsibilities may hinder or facilitate our efforts to steer corporate actions into a more balanced relationship with nature and society. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.