Towards a body-aware strategic organization
呼吁战略管理研究关注身体在战略实践中的作用，提出“身体自觉”的概念，强调非语言元素（如手势、沉默、声音）对战略过程和结果的影响。
This essay attempts to give a voice to the non-verbal in strategic organizationthrough an enhanced conceptualization of the body, a discussion of which hastoo long been overlooked within the field. As a result, management in general,and strategic management in particular, have been theorized as disembodied(Swan, 2005). In part, this is likely the outcome of a focus on strategy ratherthan the practice of strategy, which characterized the field until the late 1990s,and the ready availability of written and verbal aspects of strategy for study.Nevertheless, even the currently active practice agenda in strategy has thus farfocused largely on talk and given little attention to the body (Whittington,1996, 2001, 2002, 2003).In our view, a conceptualization of strategizing that fails to consider strategists’physicality and embodiment is incomplete. Stated more strongly, divorcingthe body from our praxis is inhibiting the growth of practice itself. The bodymay act positively, negatively or neutrally in the strategic processes, impacting theeffectiveness of processes themselves as well as the strategies chosen and their outcomes.Borrowing ideas and approaches from the broader organization studiesfield and beyond, and building on research questions posed by Whittington(2003) for a practice perspective, we make a case for ‘body-aware’ research on thepractice of strategy.In calling for acknowledgement of the body we urge the study of non-verbalgestures, sounds, silences, gestures, voices and the overall physicality of strategizingprocesses. However, study is not limited to the physical body but also itsembodiment – the meaning-made body (Bourdieu, 1977: 75), the lived body(Grosz, 1994, 1995), the becoming body (Styhre, 2004: 104).