当高峰时间未知时使用收益管理来转移需求

Using Yield Management to Shift Demand When the Peak Time is Unknown

RAND Journal of Economics · 1999
被引 29
人大 AFT50ABS 4

中文导读

研究当企业不知道高峰需求何时发生时,价格离散(如收益管理中的定价策略)如何通过需求转移降低产能成本,并指出收益管理可能反而有利于商务旅客。

Abstract

Traditional peak-load and stochastic peak-load models assume firms have prior information about when peak demand occurs. However, price dispersion, such as is typically used by firms practicing yield management, can achieve some of the same efficient demand shifting even when the peak time is unknown. Equilibrium price dispersion arises because of stochastic demand and price rigidities, but a previously unexplored benefit of price dispersion is its ability to reduce equilibrium capacity costs through demand shifting. The model also suggests how yield management (now more commonly called revenue management) might actually benefit business travellers, contrary to the popular prejudice.

收益管理需求转移价格离散高峰时间未知