Leanwashing: A Hidden Factor in the Obesity Crisis
研究发现，食品饮料公司通过营销和公关过度强调缺乏运动是肥胖主因，误导公众低估饮食的作用，这种“瘦身洗白”行为与更高的肥胖率相关。
Medical research consensus is that a poor diet is a much greater determinant of obesity than lack of exercise. However, the authors' primary research shows that only about half of lay people believe that diet is the primary cause of obesity. People who mistakenly underestimate the importance of a poor diet are in fact more overweight than people who correctly believe that it is the primary cause of obesity. The marketing, public relations, and corporate social responsibility campaigns of food and beverage companies consistently overemphasize the lack of exercise as the cause of obesity—the authors call this “leanwashing.”