A MODEL FOR LOGISTICS MANAGEMENT IN A POST-SOVIET CENTRAL ASIAN TRANSITIONAL ECONOMY
研究了在哈萨克斯坦运营的欧美制造企业面临的物流挑战，基于11个案例构建了物流管理理论模型，揭示了不同行业公司的差异化路径。
The research presented explores the logistics management of European and North American manufacturing companies operating in the unique environment of the post-Soviet Central Asian transitional economy of Kazakhstan. Combining three alternating phases of quantitative and qualitative analysis, the research identifies the challenges logistics managers face in their efforts to distribute their companies' products into and within Kazakhstan. Then, using cross-case analysis on a series of eleven case studies of European and North American manufacturing companies operating in Kazakhstan, the article concludes with a grounded theoretical model of logistics management for European and North American companies in Kazakhstan. The model highlights the unexpectedly divergent paths taken by companies from two different industry categories.