Types and influential factors of consumers' non‐purchasing ecological behaviors
研究了消费者非购买生态行为的类型，发现高学历者更常参与回收和环保活动，其中传统行为受态度和社会责任影响，积极行为受政治效能感影响。
Abstract This article presents an examination of non‐purchasing ecological behaviors and their influential factors. The results indicate that consumers who engage in recycling, pro‐environmental post‐purchasing behavior and pro‐environmental activities are highly educated people. Among them, those who are mostly involved in recycling and the non‐energetic, rather traditional, activities are mostly influenced by their positive attitudes towards recycling, as well as by their social responsibility. Those who adopt more energetic, more active, behaviors are mostly influenced by their beliefs that they hold power over politicians and politics. It was also found that those who are engaged in one type of non‐purchasing pro‐environmental behavior are more likely to engage in another type as well. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.