Evaluating Price Enhancement by Processing Cooperatives
对比合作社与私营企业品牌定价,发现市场份额和广告并未给合作社带来更多提价能力,并提出以类似市场中私营品牌预测价格作为判断价格提升是否过高的标准。
Abstract Section 2 of the Capper‐Volstead Act requires the secretary of agriculture to determine whether a cooperative has unduly enhanced its prices. There has been no consensus about what level of price enhancement is too high. This paper contrasts pricing of cooperative and proprietary brands of differentiated food products. Empirical evidence indicates that market share and advertising do not generally provide cooperatives any more power to enhance prices than they give proprietary firms. The paper suggests a standard for undue price enhancement, the predicted price level of proprietary brands in similarly structured markets.