捆绑销售作为应对需求不确定性的策略

Tying as a Response to Demand Uncertainty

RAND Journal of Economics · 1997
被引 56
人大 AFT50ABS 4

中文导读

研究当一种商品被垄断而另一种存在竞争时,企业如何通过捆绑销售获利,即使两种商品需求在价格上独立,只要存在随机依赖,捆绑就能带来利润,并分析了其对价格和市场范围的影响。

Abstract

This article examines requirements tying of a competitively supplied good to a monopolized good. It expands the set of market conditions in which this instrument is known to be profitable. With heterogeneous, privately informed buyers, a firm can profit by tying two goods even when demands for the goods are price independent - providing the demands are stochastically dependent. We investigate the profitability of tying as a response to stochastic demand, as well as the effects of tying on prices and the extent of the market served.

搭售需求不确定性随机需求垄断