Why Economists Should Conduct Field Experiments and 14 Tips for Pulling One Off
概述了从实验室到实地实验的经济学实验方法谱系，讨论了实地实验的潜在收益，并提供了14条提高成功率的实用建议。
In this introduction to the symposium, I first offer an overview of the spectrum of experimental methods in economics, from laboratory experiments to the field experiments that are the subject of this symposium. I then offer some thoughts about the potential gains from doing economic research using field experiments and my own mental checklist of 14 steps to improve the chances of carrying out an economics field experiment successfully.