A cognitive map of the international business field
梳理国际商务文献,将其分类为不同研究流派,并构建一个通用的认知地图,以帮助学者从学术研究角度理解该领域。
Within this paper, we examine the IB field and develop a generic cognitive map in order to better understand the field from an academic research point of view. In doing so, we first categorize the IB literature into research streams. We then examine difficulties encountered when unifying these streams into cognitive maps. Next, we discuss some broad-level, potential maps of the field. After this discussion, we present our more detailed generic map which encompasses some of the major traits of the previous maps along with the research streams identified in the literature review. We conclude by discussing implications of cognitive maps for future research.