The Importance of Creativity in the Management Field
指出快速变化的商业环境使管理者面临新问题，传统方法可能失效，因此需要创造性问题解决方法，并概述了头脑风暴、横向思维等已有方法及计算机辅助的新工具。
SUMMARY Creative problem‐solving is an important dimension to managerial activity. Rapidly changing business environments produce problems which managers have not previously encountered. Tried and trusted methods of approaching new problems can meet with failure. The need for creative problem‐solving methods which overcome such difficulties is of paramount importance. There are a number of established creative problem‐solving aids, such as brainstorming, lateral thinking, etc. and a new set of aids which are computer‐assisted. This paper outlines newer developments.